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Humboldt-Universität zu Berlin - Mittelmeer Institut Berlin (MIB)

Nermeen Azzam

Doktorandin; MSc Management, Technology and Design
Nermeen Azzam is a DAAD PhD researcher at the Social and Economics Communication Department (GWK) at the University of Art Berlin (UdK). She has finished a research study at the North Carolina State University about managing small and medium enterprises and is a Fulbright Alumni. Before that Nermeen has studies in Pforzheim University in Germany and has finished a Masters (MSc) of Apparel Management, Technology and Design in Egypt. Nermeen Azzam has worked in three different universities in Cairo, where she contributed to the establishment of the curriculum, along with working in the Industry at Gap Inc. The last position she held before starting her PhD in Berlin was at the German University in Cairo (GUC). 
Areas of Expertise
Creative Management, Managing Micro and Small Enterprises (MSE), Economic Value of Creative MSEs, Entrepreneurship.
Current Research Focus
Creative Management Processes of Micro and Small Enterprises, Design Thinking in Management, Knowledge Transfer between Berlin and Cairo, Official Government Support to MSEs, Economic Value of Creative MSEs in Egypt.

Publications (Selection)
  • Innovative Management in Micro and Small Enterprises, Leading Innovation Through De- sign, DMI, Boston. August 2012
  • Managing Apparel Micro and Small Enterprises MSEs, Cultur Meets Economy 2012, Bozen. July 2012
  • Design Management in Apparel Business, a comparative study between Apparel SMEs in Egypt and Germany, Design Promoviert, DGTF conference, Schwäbisch Gmünd.   Oct 2011